Hello, I’m Jon Rydberg

As Founder & Principal of Align Advisory Group, I'm dedicated to solving the unique sales puzzles of early-stage companies.

I align the pieces of sustainable sales success for SaaS startups. As a 4x VP of Sales with 16 years of B2B experience, I specialize in go-to-market strategy and building high-performing teams.

My expertise spans sales process optimization, revenue acceleration, and creating winning cultures.

Solving each startup's unique sales puzzle by aligning the right pieces together.

Why Choose Align?

We don't just offer solutions – we solve your unique sales puzzle.

We optimize every aspect of your sales function. From go-to-market strategies to team dynamics to maximize growth.

Together, we'll transform challenges into opportunities, building a scalable, high-performing sales engine that drives sustainable success.

Unlocking Growth,

One Sales Puzzle at a Time

Trusted by innovative startups to solve their sales challenges

“Jon has been instrumental in helping our sales efforts get off the ground & lined up for profitability.”

Marat Safir, Co-Founder @ Statera

LinkedIn

“I highly recommend Jon to any organization looking for a leader to solve challenging sales problems and build out a team and processes”

George Vogelei, Chief Growth Officer @ Cove

Linkedin

“We saw the fruits of Jon’s counsel immediately as our win rate and follow up response rate have both increased significantly. ”

Mike Netzer, VP of Sales @ DatacenterHawk

LinkedIn

Ready to align your sales strategy for success?