Hello, I’m Jon Rydberg
I’m the Founder of Align Advisory Group and a 4x VP of Sales with over 18 years of B2B go-to-market experience. I work with founders and revenue leaders to build scalable, repeatable sales execution that drives predictable growth.
I’ve led sales teams through multiple growth stages, from early traction to scaled revenue, and specialize in translating strategy into execution across process, people, and pipeline.
Beyond client work, I’m a Limited Partner at Stage 2 Capital, an advisor and mentor to B2B technology companies, and serve on the Advisory Board of The Ohio State Fisher College of Business Professional Sales Academy. I also lead sales training as an Executive in Residence with Sales Assembly and partner with SOAR Performance Group delivering sales and customer success programs for mid-market and enterprise organizations.
Solving B2B sales puzzles by aligning the right pieces together.
Why Choose Align?
We don’t offer generic solutions. We solve your specific sales puzzle.
Align partners with founders and revenue leaders to diagnose what’s actually holding growth back, then fix it with clear, practical execution. From go-to-market strategy to team execution and operating cadence, we focus on what matters most to drive growth.
The result is a scalable, high-performing sales engine built to drive predictable growth.
Unlocking Growth,
One Sales Puzzle at a Time
Trusted by innovative B2B teams to solve their sales challenges
“Jon has been instrumental in helping our sales efforts get off the ground & lined up for profitability.”
Marat Safir, Co-Founder @ Statera
“I highly recommend Jon to any organization looking for a leader to solve challenging sales problems and build out a team and processes”
George Vogelei, Chief Growth Officer @ Cove
“His coaching and training sessions elevated the entire sales org and played a major role in our 78% revenue growth during the first six months of working together.”
Matt Fruge, CEO , SquareDash
“We saw the fruits of Jon’s counsel immediately as our win rate and follow up response rate have both increased significantly. ”
Mike Netzer, VP of Sales @ DatacenterHawk
